OK granted they also thought I was
- Trendy Home Maker
- Disney Brand Buyer
- An executive
- In the market for Women's Sunglasses
- Living in Columbia, MO
targeting companies, Blue Kai.
http://tags.bluekai.com/registry
Matt Sokoloff
Clippings and Thoughts
This made my day - Behavioral targeting company knows that I'm Hip & Trendy
targeting companies, Blue Kai.
http://tags.bluekai.com/registry
Why Digital Advertising Doesn't Scale
There is a lot of discussion on why advertising spend within digital media has not grown in proportion to the amount of time people spend in digital media. But have a discussion long enough about advertising in digital media, and you are bound to end up in the same place: effective advertising in digital media does not scale efficiently. Simply stated, it is hard to spend a lot of money in digital media.Via MediaPost
A great article about some of the problems in the online advertising ecosystem.
