Matt Sokoloff

I'm always on the lookout for people doing something clever to raise awareness of their issues. Sure begging and tweeting and more begging and more tweeting can work but it's by no means creative. 

Check out what Rich Polt and the folks at Louder than Words did to raise awareness for the non-profit Birthday Wishes and their blog.

Here is how Rich explains it in the e-mail he sent out:

SUBJECT: A holiday gift from Louder Than Words

… in lieu of our annual holiday mailing, we’re undertaking a holiday experiment.

 

Visiting our new blog is good for 1 tasty Molasses Clove cookie from Dancing Deer Baking Company. But you won’t get to eat this cookie. Instead, we’ll purchase it, on your behalf, for an amazing organization called Birthday Wishes, which throws birthday parties for homeless children living in shelters throughout New England.

 

That’s it. There is no catch. Our goal is to have 1,000 unique visits to our Clicks for Cookies blog post before Christmas Eve, which would supply Birthday Wishes with cookies for every Massachusetts-based birthday party in the month of January (one cookie per child in attendance). The folks at Dancing Deer Baking Company have generously extended us a bulk discount to make this possible. We provide all the details about this campaign on our blog.

 

The campaign worked and just two days later they reached their goal. Sure for most blogs 1,000 pageviews isn't going to change the world (nor will an extra cookie) but it makes a difference in the non-profit, Louder Than words and most importantly the one child who got your cookie...oh yeah and the idea is pretty cool.