Matt Sokoloff

I'm looking for a Ford X-Plan Pin to buy a Fiesta. If anyone has one to spare please e-mail me msokoloff@gmail.com.

Thanks!

OK granted they also thought I was
- Trendy Home Maker
- Disney Brand Buyer
- An executive
- In the market for Women's Sunglasses
- Living in Columbia, MO

But other then that they were spot on.

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We had been living at the Lofts at SoDo Apartments for a year and a half. We were never quite happy there and the only thing that I could point back to was that I enjoyed living at my previous complex, Post Parkside, much more. I could never pin point exactly what the Lofts at SoDo Apartments didn't do for me. I just realized what; the Lofts at SoDo Apartments are more concerned with acquiring new customers then they are on retaining their current ones.

Being a new apartment complex we had many maintenance issues (we averaged more than one a month). The worst was a water leak in the roof that took more than two months to completely fix. In my previous apartments not only were repairs fixed promptly but we were offered rent concession for any major problem.

Those that know me know that I would have no problem with maintenance issues in an apartment. I expect issues in a new place but the staff at the Loft at Sodo Apartments has maintained that this is as expected and we should just deal with it.

The easiest way to see that the Lofts at SoDo Apartments are interested only in gaining new customers is by looking at where their cleaning services cleans. The main floor, common areas, and parking garage are cleaned regularly and are always very well maintained. The upper floors and resident only stairwells are almost never cleaned. Not to get too graphic but there would be dog droppings in the stairwell that sat there for weeks and was only cleaned after we posted a photo of it on Facebook. (Apparently the best way to motivate the staff)

If you look at the staffing you can see the lack of emphasis they place on retaining residents. Not one of the people who worked in the office when we began are lease still works there. They have gone through multiple complex managers in the time we were there. Today if I went back to Post Parkside by Lake Eola almost all of the same staff is there from the time that I started my lease three years ago again the manager would remember my name.

The Lofts at SoDo Apartments also lacks in their ability to communicate in a positive way with the residents. Regularly we were getting notices of things that we shouldn't do. For example we shouldn't park in the employee parking lots (god forbid they have to walk just like the residents do), a multiple page notice about fire alarms, threats about violating policy. At least with one of the managers we were getting invitations to weekly get togethers but that quickly stopped. How about a pleasant letter about what is going on with the property. Oh and it's always a good thing to actually have a persons name on a letter and not just Sodo Management.

I know of multiple residents just waiting for their lease to end so that they can move out. I think there is an important business lesson here; it's just as important to retain customers as it is to acquire them.